Raja Abdullah
Sales Strategist & Operational Excellence Lead
based in 
UK
I’m passionate about driving performance and simplifying complexity — I believe well-designed processes and empowered teams create unstoppable momentum. Sales isn’t just about numbers; it’s about delivering consistent value. I thrive in transforming plans into action and ideas into measurable impact.
Personal Info
Abdullah’s journey at Auxth has been defined by his relentless pursuit of operational excellence. As COO, he aligns sales and service delivery with precision, ensuring the team works in rhythm. His strategies have streamlined internal flows and amplified customer satisfaction through agile execution.
Outside work, Abdullah is a travel lover and enjoys exploring local cultures and cuisines. He’s often found hiking or sketching scenic landscapes. His curiosity and ability to stay grounded bring a refreshing energy to the team and fuel his dynamic approach to leadership.
Professional Skills
Abdullah’s strength lies in turning strategic objectives into actionable roadmaps. His hands-on leadership style helps bridge gaps between departments while keeping the team focused on results. His ability to inspire performance makes him a pivotal force in driving Auxth’s growth.
- Sales
- Leadership
- Systems
Early Years
He started his career in frontline sales and quickly moved into strategic operations. From managing sales pipelines to optimizing team workflows, Abdullah built a solid foundation through real-world challenges.
These years instilled in him a deep understanding of customers and execution.
Career Guidelines
Before Auxth, Abdullah held operational roles in various tech and service companies. He specialized in sales systems, client success models, and cross-functional alignment. His experience has made him an expert in delivering customer-centric solutions with efficiency and consistency.